Led Engin

January 2007

January 29, 2007

LedEngin, Inc. Announces the Appointment of Leonard Livschitz to Vice President of Sales and Marketing.

Santa Clara, CA, Jan 29, 2007 - LedEngin, Inc., a technology leader in Ultra High Brightness LED components and light engine modules, today announced that Leonard Livschitz has joined the company as Vice President of Sales and Marketing.

Prior to joining LedEngin Mr. Livschitz held a position of Vice President of Sales responsible for worldwide LED sales in automotive market at Philips Lumileds Lighting. Under Mr. Livschitz leadership LED sales in automotive lighting grew over 100% in the past 3 years and over 40% in 2006. Prior to the sales role Mr. Livschitz held positions of Director and then VP of Business Development. Since joining Lumileds Lighting in 2003 Mr. Livschitz, recognized industry lighting expert, played an instrumental role driving exponential mid/high power LED adoption in automotive exterior lighting.

Prior to joining Lumileds Lighting Mr. Livschitz held numerous management positions at Ford Motor Company/Visteon Corp in R&D, Product Development and Manufacturing. Mr. Livschitz spearheaded early market implementation of LED and Xenon (HID) lighting applications into the automotive market since mid-90's.

Mr. Livschitz received his Master's of Science degree in Systems and Control Engineering from Case Western Reserve University, Cleveland, Ohio and Masters of Science in Mechanical Engineering from Kharkov State Polytechnic University, Ukraine.

"We are thrilled to have Leonard on board as he brings a wealth of experience, knowledge and vision to LedEngin" said David Tahmassebi President and CEO of LedEngin. "I look forward to working closely with Leonard to build the sales channel and execute on our vision of becoming a leader in supplying emitters and light source modules to the lighting industry " added David Tahmassebi.

"I am very excited about the opportunity to join LedEngin" said Leonard Livschitz. "LedEngin has all the necessary attributes for a technology start up company: innovative product line based on LED emitters with exceptional performance and reliability, strong IP position, solid financial support backed by reputable VC, rapidly growing Ultra High Brightness LED market and most important terrific team led by experienced CEO and industry renowned CTO. I am looking forward to contribute to the company success" commented Leonard Livschitz

LedEngin has developed its unique Ultra High Brightness (UHB) LED Components and solid-state Light Source Modules based on the company's patent pending state-of-the-art High-Power LED packaging technology. The company has extensive technical expertise in thermal management, stress management, optical design, materials, and manufacturing processes. As a result, LedEngin components are ultra small, ultra bright, and are ideal for space-constrained applications. All LedEngin components are reflow solderable, lead-free and ROHS compliant.

About LedEngin, Inc.

LedEngin, Inc. develops and manufactures industry leading high-power LED components and solid-state light engine modules for variety of applications. Its patent pending unique technologies in thermal management, stress management, optical design, and manufacturing processes deliver LED components with industry leading Lumen per Area and Lumen per Watt and enable emerging applications to reach volume production quickly.