April 13, 2009

Company contact:
Quata Ocano
LedEngin, Inc.
(408) 492-0620 ext. 115
quata.ocano@ledengin.com
Public relations contact:
Shannon Filippelli
van Schouwen Associates
(413) 567-8700 ext. 105
sfilippelli@vsamarketing.com

On Target: LuxDot™ MR16 Replacement Lamp breaks 35W halogen performance barrier

— New, high-brightness LED lamp delivers a smooth, superior-quality light beam to a target area, with 80-percent-reduced power consumption and over 10 times the service life of a 35-watt halogen

LuxDot offers the quality and quantity of light ideal for spot, accent, track and down lighting applications in a narrow flood beam pattern. It is plug-and-play compatible with standard MR16 based fixtures and provides uncompromising fit, form and performance compared to 35W halogen MR16 lamps. Museums, hotels, restaurants, retail stores, and many other venues will benefit from incorporating LuxDot into their directional lighting installations.

"LuxDot responds to the priorities of the lighting community because it maximizes usable light in addition to addressing energy efficiency demands," said Leonard Livschitz, vice president of marketing and business development, LedEngin, Inc. "It's designed with emphasis on delivering targeted, quality light which we call 'Lux on Target™'. Superior performance combined with LuxDot's uncompromising fit into the MR16 format will bring LED MR16 lamps into the forefront for lighting specification."

LuxDot meshes precision optical, electrical and thermal management design to make LED MR16 replacements the obvious choice for lighting designers. To order LuxDot products, please contact LedEngin directly at sales@ledengin.com or visit www.luxdot.net for more information.

Features and Benefits:

About LedEngin, Inc.
LedEngin, Inc. is a California-based solid-state lighting company specializing in ultra-bright LEDs capable of emitting 2,000+ lumens, delivering extreme flux density and industry leading reliability as well as luminous efficiency >80 lumens/Watt in some applications. The Lux family of replacement lamps and lighting modules provide superior quality light in directional applications equivalent to 35W and 50W halogen lamps. LedEngin also develops LED custom solutions and provides expert application support on optical, electrical and thermal management. For more information, email LedEngin at info@ledengin.com or visit www.ledengin.com.